t h e p e o p l e b e
h i n d 
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t h e p e o p l e b e
h i n d
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The fashion world, that is.
Proof that an optometrist
is truly a man of vision when
you are Dr. J. E. de las Peñas. From a renowned family of eye experts who founded the De Los Reyes Optical Center, JE has had his eye on fashion even way back in early 80's, when he launched his T-shirt line. Now, seeing Cebu's potential as boom-town of the South, JE has set his sights on making his hometown a leading light in world-class fashion with ENRICKE. The day is coming when all eyes will be on ENRICKE as it ventures forth to put Cebu right on the world's fashion map.
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