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The boy next door is now a man of the world.

The fashion world, that is. Proof that an optometrist is truly a man of vision when you are Dr. J. E. de las Peñas.

   From a renowned family of eye experts who founded the De Los Reyes Optical Center, JE has had his eye on fashion even way back in early 80's, when he launched his T-shirt line.

    Now, seeing Cebu's potential as boom-town of the South, JE has set his sights on making his hometown a leading light in world-class fashion with ENRICKE.

   The day is coming when all eyes will be on ENRICKE as it ventures forth to put Cebu right on the world's fashion map.

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